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Six:02 Collections

2016

Background

Around this time, Six:02 as a brand was emerging and wanted to create a unique experience for women to go to shop for the latest athleisure fashions all in one place. The feel of the site was to be more premium, and the concept of an exclusive collections experience was being brainstormed. The UI team designed a collections concept to resolve this marketing initiative to provide a more curated experience. What was proposed was not fully vetted through UX during the design process, and some concerns arose while reviewing the mocks. 

Problem Statement

Analyze the presented desktop experience while taking into consideration best practices for UX, accessibility, and determine what can be leveraged for a mobile experience.

Team

My role in this project was the lead UX designer, consultant, researcher, and product owner. The team I was on involved a few marketing stakeholders, UI design, development, and QA.

Process

Over the course of 4 months, I wore quite a few hats in the process. We started from analyzing the desktop proposal, then addressed designing the experience for mobile, and gained usability testing feedback to better understand the pros and cons of the experience being offered to the users.

  1. Requirements gathering and stakeholder interviews.
  2. Heuristic analysis
  3. Wire-frames for the mobile experience.
  4. Prototype building, script writing and remote usability testing. 
  5. Synthesizing findings, and presenting recommendations.
  6. Consulting for UI updates.
  7. User acceptance criteria writing, hand-off to development, and final user acceptance testing.

Six02 Collections Desktop
Six02 Collections Desktop Artists
Collections Mobile Home
Collections Mobile Product
Collections User Testing

The Finale

In the end, the project was developed with some improvements that were made from the usability test results. We started designing a new experience from scratch but other priorities arose before a second iteration could be developed. My role within the project was tricky as I as still transitioning from my prior role into UX, so I needed to keep in mind UX values as well as decisions to be made as a product owner without being biased. About a year later we would start over with a workshop to re-establish and build upon the Six:02 vision for moving forward with the site.