Country + Language Selector
2020
PROBLEM statement
To redesign the country and language selector from the Foot Locker European sites to be more user friendly as the sites get transferred to a new platform.
Team
My role was lead UX designer, consultant and researcher. I chose this project as an example of a quicker day-to-day task still utilizing some UX process to execute with UI, development, marketing team members and product.
PROCESS
The process of this redesign was a quicker task taking less than a month to understand requirements, research, design, and gain approval before handoff!
- Product kickoff to understand the goals, and define initial usability issues with the current state.
- Light UX research through reading industry articles and looking at other examples in Europe.
- Wireframe and present concepts to the team stating pros and cons to each.
- Finalize and annotate wireframe based off of the team feedback.
- Handoff to product and development.
The Finale
With the new designs that went into production we fixed some of the usability issues of the current state including:
- Disconnect between country and language selected.
- Saving extra steps and scrolling between selecting a country and selecting a language.
- Showing the languages and countries in their native language to select, for easier recognition.
- Solving color contrast accessibility issues, and overall refreshing the look.
- Addressed and efficient way to place the country and language within the header on the site to trigger the selector.
